Case Study — 2025
Doin’ Donuts
Full-stack Shopify build for a family-owned donut shop in Johnstown, PA — brand, design, and development from zero to launch.
5
Custom Pages Built
20+
Menu Items Designed
0 → 1
Brand to Live Site
100%
Mobile-First Build
The Project
Services Delivered
Brand Web Design
Shopify Development
Custom Liquid Templates
Interactive Menu System
Mobile UX
Email Popup
Google Maps Integration
Delivery Partner Setup
Brand Identity
Logo System
Logo suite provided by client. TBD Labs translated it into a full digital design system.
The Challenge
Doin’ Donuts had a standout brand identity but zero digital presence. Key challenges: integrating transparent PNG donut photography into a dark-themed menu, building a scalable multi-category menu system, making everything feel fast and premium on mobile, and shipping fast enough to support an active local business.
The Solution
TBD Labs built a fully custom Shopify storefront using isolated Liquid templates that bypass the theme wrapper entirely — pixel-perfect branded pages with no theme interference. A 3-font system (Bangers, Oswald, Nunito) was paired with red/yellow/black. The donut menu features CSS transform-scaled transparent PNGs with a custom lightbox and pinch-to-zoom on mobile. A scrolling ticker, email popup, and embedded Google Maps completed the experience.
What Was Built
Every detail. Built in.
01
Custom Shopify Homepage
02
Interactive Donut Menu (4 categories, 20+ items)
03
Specialty Donut Photo Gallery + Lightbox
04
Pie Donut Photo Gallery
05
Ice Cream & Milkshakes Page
06
Cookies Page
07
Coffee & Tea Page
08
Mobile Hamburger Navigation
09
Scrolling Announcement Ticker
10
Email Capture Popup (7-day dismissal)
11
Google Maps Embed
12
DoorDash & Uber Eats Integration
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TBD Labs builds brands and digital experiences for businesses starting from zero.